Whatever the size of your business, or where you are on your international journey, our top tips for cross border eCommerce will help you along the way.

  1. Do your research
    Know the markets you are looking to expand into, get to know your consumers’ needs and expectations, consider trends, and cultural needs.

  2. Establish a strategy
    Are you going to test the water by trying local online marketplaces? Are you going to take a phased country approach? Try adding worldwide shipping to your current website first, and then establish local sites.

  3. Take a market by market approach and identify your key markets
    Different countries require different approaches - this includes things such as pricing, to delivery options. Expectations vary greatly across the globe, and to be successful you need to offer a service your consumers trust and are used to.

  4. Consider local and cultural differences
    Look at whether the sale of your products will be affected by different seasons. If you translate make sure it is localised. A car manufacturer once had the slogan ‘every car has a high quality body’ until it was translated to ‘every car has a high quality corpse’. In addition, it isn’t just about localised translations, as cultural meanings vary as well. A well-known nappy brand soon realised consumers in Japan were confused by the image of stork on the packaging, as in Japanese folklore, peaches bring babies to their parents!

  5. Shipping internationally means dealing with different Customs, Duty and Taxes
    There are platforms available which can help calculate duty, taxes and request ID for your international shipments in real time, making the consumer experience easier and more consistent. Look into your options - such as DDP (delivered duty paid) and DDU (delivered duty unpaid) and decide what works best for your business.

  6. Consider different payment options
    For example, in China, Alipay and Tenpay are most popular, in India bank transfers are common, the Japanese use Konbini's, Germany favours Giropay, and in the Netherlands iDeal is top for consumers. Other options include eWallets such as PayPal and Qiwi and cash on delivery (popular in South America and MENA). Look at what the market you are targeting and what the consumers are familiar with.

  7. How will you handle returns?
    62% of international consumers say the returns policy of a retailer affects their purchasing decision, so having a strategy is vitally important. In the international sphere, Germany especially is known for its high eCommerce return rates - with some reports suggesting 50% of all orders are returned, whilst many consumers expect free returns as standard.

  8. Choose the right partners!
    There are so many elements to bear in mind when selling cross border online. There are partners you can trust to manage every element of the eCommerce and eDelivery journey, or just part of it! This doesn’t mean that your partners have to provide all these services in-house: many have their own networks to deliver seamless experiences to retailers and, by extension, their end customers.


wnDirect was founded by retail experts who understand that eCommerce needs a tailored solution not offered by existing logistics’ providers, so offers a delivery solution specifically for the needs of e-retailing. With the philosophy ‘Order Globally - Deliver Locally’, we select the best-in-class in-country partners and ensure seamless delivery right to your customers doorstep.

Customs regulations, ID & duty payments, local language communications and returns are all managed by us as part of the service; so there are no barriers to you opening up new markets.

If you would like to hear more about our innovations or how we can help tailor an international
delivery solution to suit your needs, simply complete the form below.