Where's your threshold?
Sep 09, 2014An article which appeared in Retail Week last week discusses the 'significant gulf' in retailer's free fulfillment thresholds. According to the article ASOS only requires customers to spend £15 whereas Topshop has a £50 threshold; the average across the fashion sector is £49.44.
As we enter Peak competitive delivery charges are an area where retailers can gain an edge on the retailer battleground - something all retailers will be looking to achieve. Especially as the predictions for Christmas 2014 shopping are that online sales will be more modest than in previous years. As the prospect of interest rate rises loom it is anticipated that mortgage holders are likely to exercise caution with their Christmas shopping. Therefore retailers will have to work even harder to attract the customer to buy from them.
Let battle commence…