Cross Border eCommerce in Russia
Oct 12, 2016
At 17 million km2, Russia is the largest country on earth and without a shadow of a doubt, it provides an enormous opportunity for e-retailers.
Why? More than 143.7 million people live in Russia, which makes it the 9th biggest country in the world. In early 2014, 59% of the adult population (69 million people) had access to the Internet, making Russia Europeâ€™s number one in terms of Internet users[i].
Cross-border shopping is the fastest-growing segment of the Russian ecommerce market and in 2014 cross-border shoppers placed 47 million orders at foreign ecommerce sites. And with international ecommerce currently only representing 2% of the total retail market there is still plenty of room for growth.
The numbers certainly stack up but there are also a lot of factors to take into consideration before retailers start selling in this vast region.
Read the two articles here:
- Cross Border eCommerce in Russia â€“ what you need to know
- The importance of understanding what it is to be Russian