Coming soon…wnDirect’s international consumer research report

Aug 30, 2016

The volume of online retail orders being sent cross-border was at a record high for July according to the latest data from the IMRG MetaPack UK Delivery Index, and research from Forrester suggests that global cross-border B2C eCommerce will more than double over the next five years to reach a staggering $424 billion by 2021.

So it appears that cross border eCommerce is booming! Here at wnDirect we know one thing for sure when it comes to international expansion and cross border trade…and that is that the value of local knowledge simply cannot be underestimated.

While other logistics providers have made ‘logistics’ their business, we have made ‘international’ our business and we pride ourselves on being aware of, and understanding, the various consumer trends and political/economic environments in the areas in which we operate.

But we wanted to do better than that, we wanted to know more! So in November 2015, we conducted our own consumer research and surveyed over 5000 consumers in Australia, Germany, Italy, Spain, Japan and Russia who have bought clothing/apparel online.

The responses we collated not only reveal the frequency with which customers from these territories buy from national and international websites, but also highlight several key factors which can influence their purchasing decisions, including shipping options, delivery method and returns. The findings of the research contrast the different priorities of consumers across these five territories when shopping for clothing online, and highlights their preferred delivery and returns options when purchasing from both national and international websites.

The research has provided us with invaluable insight to further expand our already vast knowledge about the regions in which we operate and therefore help our clients stay one step ahead with regards to their international growth plans.

You may have already seen some snippets of the research in Drapers as our friends there have already published some of the research findings in two separate international articles focusing on Australia and Japan. However, we are excited to announce that we will soon be making the full consumer research report available in the next couple of weeks.

Watch this space!

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