Celebrate all that is French this Bastille Day

Jul 15, 2019

When you think of France, your mind will probably go straight to their wine, cheese and sights – most people’s do. But their shopping scene is one of the most renowned in the world, ranking France 3rd in the world.

Did you know?

  • 80% of 25-45-year olds made a purchase online in the last 12 months
  • 40% of French purchases in 2018 were made cross-border

The French love to shop, and with an increasing appetite for foreign brands, it conjures up the perfect opportunity to expand out to France. Here are some of our tips:

Offer local payment options, like prices in euros, making it easier to shop with your company.

Translate your site into French, so customers can understand and shop on your website with ease. It could also make it easier for you to expand to other French speaking countries in future, like Belgium, Switzerland and Canada.

Have transparency with your tracking. France has one of the lowest returns rates in Europe, so you may be reducing the risk of returns even further by supplying plentiful and accurate information throughout the entire buying and delivery process.

Cater to trends of consumer wants and needs. JDA found that the French love click & collect with 42% of French consumers choosing to use click & collect over more traditional delivery methods. Taking advantage of this trend and similar, could result in your company having that ‘je ne sais quoi’ over competitors.

wnDirect and Asendia are uniquely positioned to support you when it comes to the French market. We have longstanding heritage because we are jointly owned by La Poste; the national postal operator of France.

If you’re looking to reach a big consumer audience, France will be high on your list of prospects for sales success. So, who better to talk to, than a partner with the expertise and local insights?



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