Alibaba's 8.8 Day
Aug 08, 2016
Did you know that today is online giant Alibabaâ€™s â€˜8.8 Dayâ€™?
8.8 is a 24-hour shopping extravaganza that Alibaba created last year to promote its international offering. Held on the eighth day of the eighth month â€“ an auspicious date in China where people consider eight a lucky number â€“ it is an occasion on which international brands launch exclusive products and deals on Tmall.
Alibaba is already a pro at orchestrating mammoth shopping events. Its anti-Valentineâ€™s Day celebration - Singles Day â€“ which takes place on 11th November (11/11) every year has become the worldâ€™s biggest online retail event which last year saw the etailer process a staggering Â£9.4bn of orders on the day! Wow!
The question is, will 8.8 Day prove to be as big as Singles Day?
It seems that despite it being a new shopping event. 8.8 Day is already off to a stellar start. According to Alibabaâ€™s UK managing director in August last year, Alibaba achieved its second biggest day for cross border sales, taken over only by Singlesâ€™ Day, she says.
It will be interesting to see this years results in the coming daysâ€¦